What are the three most powerful words to use when selling?
Think about it for a minute.
Here’s the answer: “I don’t know.”
While that may seem counterproductive at first, there’s a good reason for this. The words “I don’t know” can give you ultimate control when you are attempting to close a deal with a potential client.
How so?
It’s simple.
By telling your potential client that you don’t know the answer to his inquiries, you can shoot down his attempts to redirect the conversation and keep the deal moving in the direction you want it to. By doing this, you can greatly increase your chances of closing the sale and making a profit.
What happens if you don’t use this method? Simply put, you put yourself in danger of letting the deal get out of your hand. This is an amateur mistake.
If you wish to close deals like the best, you need to tell your clients, “I don’t know.”
